Privacy Policy

Shark Smile ("we", "us", "our") is committed to protecting the privacy of our clients and the individuals whose information they share with us in the course of using our services. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights in relation to it.

By accessing our website at sharksmile.net or our client portal at sharksmile.ultraflextech.com, or by using any of our services, you agree to the terms of this Privacy Policy.

If you do not agree with this policy, please do not use our services. If you have any questions, contact us at team@sharksmile.net.

2.1 Account and Contact Information

When you register for an account or contact us, we collect:

• Your name, professional title, and practice or lab name
• Your email address, phone number, and WhatsApp contact
• Your billing address and payment details (processed securely)
• Your professional credentials where provided

2.2 Case Submission Data

When you submit a case through our portal, we collect:

• STL files, DICOM data, photographs, and bite records you upload
• Clinical prescription information and case instructions
• Patient identifiers as provided by you (we recommend anonymised IDs)
• Communications and notes exchanged in the case thread

2.3 Usage Data

We automatically collect certain data when you use our website or portal:

• IP address, browser type, and device information
• Pages visited, time spent, and navigation patterns
• Portal actions: case submissions, approvals, downloads

We use the information we collect for the following purposes:

We do not use your information or case data for marketing purposes without your explicit consent, and we do not sell your data to any third parties.

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

4.1 Internal Team

Your case data is accessible only to the Shark Smile team members assigned to your case, treatment planners, QC reviewers, and manufacturing staff, on a strict need-to-know basis.

4.2 Service Providers

We work with trusted third-party providers to operate our services, including:

• Secure cloud storage providers for case file storage
• Payment processors for billing and invoicing
• Courier services (DHL, FedEx, UPS) for physical aligner delivery, limited to delivery address only
• Portal infrastructure providers

All service providers are required to maintain the confidentiality of information shared with them and to use it only for the purposes for which it was disclosed.

4.3 Legal Requirements

We may disclose information where required to do so by law, court order, or regulatory authority.

All case files, personal data, and communications are stored on secure, encrypted servers. We implement appropriate technical and organisational measures to protect your information against unauthorised access, loss, or disclosure, including:

• Encrypted data transmission (HTTPS/TLS) across all portal and web interactions
• Access controls limiting data visibility to authorised personnel only
• Regular security reviews of our infrastructure and practices
• Secure deletion of files when they are no longer required

While we take every reasonable precaution, no method of internet transmission or electronic storage is 100% secure. We encourage clients to use anonymised patient identifiers when submitting cases wherever their practice protocols require it.

We retain your personal information and case data for as long as your account is active or as necessary to provide our services. Specifically:

You may request deletion of your data at any time by contacting us at team@sharksmile.net, subject to any legal retention obligations.

Depending on your location, you may have certain rights regarding your personal information, including:

To exercise any of these rights, please contact us at team@sharksmile.net. We will respond within 30 days.

Our website and portal use cookies and similar tracking technologies to enhance functionality and improve your experience. We use:

You can control cookie settings through your browser preferences. Disabling essential cookies may affect the functionality of the portal.

Our portal and website may contain links to third-party services (such as courier tracking pages or payment gateways). We are not responsible for the privacy practices of third-party websites or services. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. When we make material changes, we will notify active clients by email and update the "Last Updated" date at the top of this page.

Your continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.

For any questions, requests, or concerns relating to this Privacy Policy or your personal data, please contact us: